Baby Boomers the Biggest Gamblers

A recent study profiling the average American gambler revealed a not so surprising finding - baby boomers love to gamble.

The study, conducted by Las Vegas slot machine manufacturer WMS Industries Inc to help them better understand the needs, wants and preferences of their target market, came up with a number of interesting findings. The first, was that the active gambling population in America was comprised 60% by baby boomers and seniors. This is a far higher proportion than this demographic represents in the general population.

On the flip side, only 10% of active gamblers come from minority groups. A significantly smaller representation than exists in the general population.

A spokesperson from WMS said of the results that they clearly demonstrate that minorities are a future growth market and one that the company direct effort to win over.

Other findings included the fact that most players believed they were more time poor now than in the past, and were far less tolerant of mistakes, glitches or other impediments to their gambling choices. Making WMS and other slot machine manufacturer's task entertaining today's gambler increasingly more difficult with more attention to detail required.

Further, it was revealed that the average gambler was more tech savvy than originally thought. The proportion of active gamblers regularly using an internet connection at home was higher than the corresponding result from the general population.

The results were compiled from a survey conducted by WMS and their research partner, of 2000 Americans who had visited a casino at least once in the last year.